The walkthrough
Marketing buys and tracks the leads, and has to prove which channels turn into signed and settled cases. Here is how LitAxis closes that loop.
01The numbers this morning
The headline numbers are the ones that matter in a plaintiff firm: leads, signed, settled, settled value, ad spend and return for the period.
02The funnel by source
The funnel runs from leads to signed to settled, with the conversion and the value each source produced, by channel, source or campaign.
03Where leads drop out
This view shows how many leads reach each stage, and where the funnel leaks: lead quality, or follow-up.
04ROI on case value
Return is measured on case value: spend in, settled value out, per source. That's what tells marketing where to move budget.
05Leads arriving
Marketing can watch its leads arrive in the intake queue, filtered by the door each one came through.
06Connect lead sources
Paid lead sources connect here and flow straight into intake: triaged, routed and queued for a callback.
07Record the spend
Ad spend is entered per channel or campaign, and it powers cost per signed case and return on spend.
08Teach the ad platforms what a case is worth
LitAxis is built to send settled-value signals back to the ad platforms, so they bid for cases like your best ones. In this demo the connector only logs; nothing is sent until ad accounts are connected.
Spend in, signed and settled cases out, measured per source. That's marketing in LitAxis.
In the productMarketing
